Chile Enterprise Tech

The Trends that will Define Chilean Enterprise in the Next Four Years

By Nicolás Goldstein, Executive President of Accenture, Chile

COVID-19 is the greatest challenge the world has faced in decades. It has transformed people’s lives on an unprecedented scale, impacted every industry, and appropriated companies’ ambitions for growth. But the pandemic hasn’t slowed innovation, it is amplifying it to historic levels. In this new reality, at Accenture we identified the trends that will shape Chilean companies in the next four years, in the last version of our report Technology Vision.

COVID-19 has transformed the role and importance of digital experiences in people’s lives. Given this, the first trend speaks precisely of how companies must more than ever promote unique experiences for people through constant interaction with them through digital platforms. Chilean executives recognize this urgency and, according to the study, 74% say they agree that organizations need to reengineer experiences with which they unite people with technology, with a more human focus.

The second trend talks about how artificial intelligence (AI) amplifies people’s work. Before the pandemic, collaborative work between machines and humans was already on the minds of many industries. Thus, in the study, 73% of organizations globally said they are piloting or adopting AI in one or more business units. However, only 58% of Chilean executives get to the same conclusion. Now, in the context of COVID-19, AI should be a top priority, because the benefits of humans and AI working together have never looked more promising.


Image courtesy of Accenture.


Despite the importance of AI to augment human work, only 16% of Chilean executives say that they are preparing their workforce to work in conjunction with AI. This figure makes us the worst performing country in the region. But Chilean companies want to advance in this regard: 84% say they know that collaboration between humans and machines will be critical for innovation in the future.

The third trend is the one that escalated the most due to COVID-19. As more people stay home and social distancing becomes the new normal, robots are moving from controlled environments (eg, assembly lines to uncontrolled environments (eg, autonomous delivery). This phenomenon is spreading to all industries and faster than ever as businesses and governments seek “contactless” solutions. Chilean companies, however, are still behind in the adoption of robotics and only 54% say they expect their organizations to use it in uncontrolled environments in the next two years.

Image courtesy of Accenture.


The latest trend speaks of the need to build an innovative DNA on the part of companies. COVID-19 is pushing organizations to work together in new ways, exposing the potential of ecosystems to foster innovation. Companies not embracing change were always left behind. But now, the speed of change is faster than ever and that is why businesses must advance in building the correct DNA to stay current in the new post-digital era. Chilean companies know it: 68% say that the challenges of innovating have never been stronger. The time to act is now.

To learn more about Accenture Chile, visit,

Nicolás Goldstein

Nicolás Goldstein is Executive President of Accenture Chile. He has a degree in Administration from the Universidad de Buenos Aires and an MBA from the Hass School of Business at the University of Berkeley in California, United States. Prior to his arrival at Accenture, Nicolás held positions of high responsibility in companies in the Aeronautical, Financial and Strategic Consulting sectors in several countries in America and Europe. His consulting experience is varied, having covered topics in the telecommunications, TV, aeronautics, banking, basic services, technology and steel sectors, among others. Additionally, Nicolás has been a professor of different subjects at the Universidad of Buenos Aires (Argentina), at the University of Berkeley (USA) and at the Universidad Adolfo Ibañez (Chile).