Brazil No means No

New Protocol Seeks to Make Entertainment Spaces Safer for Women in Brazil

New Protocol Seeks to Make Entertainment Spaces Safer for Women in Brazil

Nightclubs, concert halls, and similar establishments are now obligated to ensure the safety of women who fall victim to embarrassment or violence within their premises, according to a new law in Brazil.

This legislation, named the ‘No is No’ Protocol, was sanctioned by President Lula on Thursday (28) and mandates a six-month period for establishments to adapt to its provisions , reports the Ministry of Women in Brazil.


The law introduces the ‘No It’s No – Safe Women’ seal , which will be granted to commercial establishments that voluntarily adopt the protocol even if they are not explicitly covered by the law. The initiative aims to prevent violence against women in various social venues.


The law is endorsed by the Minister of Women, Cida Gonçalves , the Minister of Education, Camilo Santana , and the acting Minister of Justice and Public Security, Ricardo Cappelli.

In the event of embarrassment or violence, women have the right to prompt protection from the establishment’s staff , who are required to handle reports of such incidents with respect.

Women should be informed of their rights and have the autonomy to decide on the appropriate measures in response to the situation. They can also choose to be accompanied and must be assured of their safety if they decide to leave the premises.

To adhere to the protocol, establishments must have at least one staff member trained to handle such situations, including access to contact numbers for the Military Police and the Women’s Assistance Center (Call 180).

These contact details and the protocol activation methods must be prominently displayed. In case of evidence of violence, the establishment’s team is obligated not only to protect the victim and keep them away from the aggressor but also to cooperate with authorities in identifying potential witnesses, contacting the police, isolating the incident location until law enforcement arrives, and providing security camera footage, if available.

Non-compliance with the law may lead to warnings, revocation of the ‘No It’s No – Safe Women’ seal, exclusion from the “Safe Place for Women” list, and other penalties stipulated by law.

Nightclubs, concert halls, and similar venues have a six-month grace period to comply with the law, starting from its publication in the Official Gazette of the Union (DOU).



Lula sanctions the No is No Protocol

The initiative, authored by deputy Maria do Rosário (PT-RS), aims to protect women from violent acts in nightclubs and shows.

President Lula sanctioned, this Friday (29), Law 14,786/2023 , which creates the “No is No” protocol , to prevent embarrassment and violence against women and to protect the victim, as well as establishing the seal “No is No – Safe Women”.

According to the Ministry of Women , nightclubs, clubs and concert halls will have six months to comply with the law, counting from publication in the Official Gazette of the Union (DOU). The main objective is to promote the protection of women in these environments, facing embarrassment and violence against them.

The article was authored by federal deputy Maria do Rosário (PT-RS) . According to the parliamentarian, unfortunately, leisure environments are often conducive to situations of abuse and violation of women’s rights.

“The main objective of the project is to ensure that victims of sexual violence in these circumstances are properly welcomed, protected and have access to their rights,” explained the deputy. “Our PL 03/2023, or Protocol Não é Não , as it became popularly known, is a significant milestone in the fight for the safety and dignity of women.”



“By establishing clear guidelines for victim assistance, including adequate reception, incident registration and legal and psychological assistance, the project aims to provide effective support to women who suffer sexual violence in nightclubs. Furthermore, the initiative seeks to promote awareness about consent, reinforcing that ‘no is no’ and contributing to changing the culture of violence and disrespect,” added the deputy.



The law considers any harassment, physical or verbal, suffered by a woman after expressing her disagreement with the interaction as embarrassment; and says that violence is the use of force that results in injury, death or damage, among others, in accordance with current criminal legislation.

Furthermore, the text provides guidance for the application of the Protocol and the observance of principles such as: Respect for the victim’s report about the embarrassment or violence suffered; preservation of the victim’s dignity, honor, intimacy and physical and psychological integrity; speed in complying with the provisions of the law; and articulation of public and private efforts to combat embarrassment and violence against women.

Qualified team

Establishments must ensure that on their team there is at least one person qualified to comply with the No is No Protocol and maintain, in visible places, information on how to activate protection measures, as well as the telephone numbers of the Military Police and the Women’s Service Center – Call 180.

In cases where violence against women is detected, those responsible for the space must protect the victim and take the support measures provided for by law, such as moving the victim away from the aggressor, including out of their visual range; collaborate to identify possible witnesses to the incident; request the presence of the Military Police or the competent public agent; isolate the specific location where there are traces of violence, until the arrival of the Military Police or the competent public agent; among others.


Soledad Quartucci | CEO/Founder, Latina Republic

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