Brazil Gender Equality

Brazil Seeks to Strengthen Women in Leadership

Brazil Seeks to Strengthen Women in Leadership

With videos, social media cards, and special reports, the department’s action seeks to bring data and information about the underrepresentation of women in leadership roles.

The objective of the campaign is to expand the debate on the presence of women in the Executive, Legislative, and Judiciary branches, in parties, companies, and unions.

This month, the Ministry of Women launched the “More Women in Power, More Democracy” campaign to strengthen the presence of women in spaces of power and decision-making in Brazil.

The pieces, produced under the coordination of the Special Social Communication Advisory, seek to raise awareness and sensitize the Brazilian population about the reality of leadership violence that permanently affects women, especially black, indigenous, and LBT women.

According to the ministry, the campaign will include the dissemination of informative materials, such as videos, cards for social networks, radio spots, special reports, folders, stickers, posters, and booklets. In addition to providing data and information about the underrepresentation of women in power, the materials publicize reporting channels and guidelines, such as Ligue 180 – Women’s Service Center.

The initiative is part of a series of actions by the federal government in favor of greater participation of women in politics, seen as fundamental to the construction of a more just and egalitarian society. The objective is to expand the debate on the presence of women in the Executive, Legislative, and Judiciary branches, in parties, companies, and unions, as well as in social movements, councils, and associations, promoting equal, plural, and multiracial participation.

More women in leadership roles means a fairer society

The production arrives at a fundamental moment that precedes the municipal elections, which prove to be decisive for the pursuit of gender equality in public power and the achievement of the fifth UN Sustainable Development Goal (SDG).

The goal addresses the issue of gender and includes purposes such as the pursuit of “guaranteeing the full and effective participation of women and equal opportunities for leadership at all levels of decision-making in political, economic, and public life.” This highlights the crucial role of the 2024 legislative elections.

 

 

Even though women make up 51.5% of the population and 53% of the Brazilian electorate, they are largely underrepresented in all spaces of power and decision-making. In the Federal Chamber, they constitute only 17.7%, that is, 91 women out of 513 parliamentarians. In the Senate, there are 15 women out of 81 parliamentarians, which is equivalent to 12.3%, and among them, only one declares herself black.

 

 

In states and municipalities, the situation is even more severe. In the 2020 elections, 958 cities did not elect any female councilors, while in more than 1,800 other cities, only one woman was elected.

With these indices, in global terms, Brazil ranks 146th in the participation of women among the 193 countries analyzed in the Inter-Parliamentary Union (UIP) survey.

The management portal states that “when women have greater representation, more resources are invested in health and education, two of the central pillars of a country concerned with its people.”

 


Soledad Quartucci | CEO/Founder, Latina Republic

Latina Republic is dedicated to promoting regional understanding through compelling narratives, articles, interviews, and reports that emanate from the heart of the Americas. Our foremost goal is to facilitate constructive dialogue by illuminating local viewpoints frequently overshadowed by mainstream media. Our mission is to equip all stakeholders with essential insights for addressing regional issues, thus empowering them in their efforts. We are committed to portraying the victories and hardships of everyday life in Latin America, while also chronicling the progression of social movements and amplifying the voices of those at the forefront of change.