Brazil. Image Credit: iStock.
Brazil Without Misogyny

Brazil | Ministries of Women and Tourism Unite to Combat Misogyny in Tourism

Soledad Quartucci

Brazil | Ministries of Women and Tourism Unite to Combat Misogyny in Tourism

Starting from Wednesday (02/07), the battle against misogyny in Brazil receives a significant boost with the Ministry of Tourism joining forces.

This collaborative effort stems from a Protocol of Intent signed with the Ministry of Women under the “Brazil Without Misogyny” initiative.

This initiative aims to curb gender-based violence and address sexual harassment, with immediate action slated to coincide with the Carnival season.

 

 

 

 

The scope of these measures extends across the tourism sector, focusing particularly on hotels, inns, bars, restaurants, and nightclubs.

Key among the planned actions is the implementation of Law No. 14,786, passed on December 28, 2023.

This law introduces the “No is no” protocol, designed to prevent instances of embarrassment and violence against women while safeguarding victims within the tourism industry.

Celso Sabino, Minister of Tourism, emphasized the significance of this campaign.

 

 

“Through this initiative, we aim to raise awareness among tourism service providers and public tourism managers regarding the critical need to confront misogyny, a pervasive issue in our society. Our mission is clear: to combat such violence and ensure respect for women in all spheres,” he stated.

 

 

Upon the signing of this partnership, MTur will assume the responsibility of identifying events that draw tourist traffic and strategic locations for conducting awareness-raising initiatives targeting misogyny, within the framework of Responsible Tourism.

Furthermore, these issues will be deliberated upon in forums involving members of the National Tourism Council (CNT) and state secretariats through the National Forum of State Tourism Secretaries and Directors (Fornatur).

Backed by the Ministry of Women, materials will be developed for distribution at events and during inspection actions conducted by MTur for tourist service providers under the scope of the Registry of Tourist Service Providers (Cadastur).

Minister of Women, Cida Gonçalves, underscored the significance of the Protocol of Intent in combating harassment and misogyny.

 

 

“Today’s agreement marks a significant stride in addressing harassment and misogyny, prevalent in settings such as bars, nightclubs, and hotels, particularly when women travel alone or with other women,” she emphasized.

 

 

The “Brazil Without Misogyny” initiative calls for a nationwide mobilization across various sectors—governments, businesses, civil society, NGOs, social movements, educational institutions, sports teams, religious groups, artists, and more—aiming to combat violence and discrimination against women.

Initiatives and Support Materials:

Booklet: MTur and the Ministry of Women have jointly prepared a booklet to aid bars, restaurants, and commercial establishments.

This booklet offers guidance for owners and employees on implementing necessary measures to protect women, including training staff to adhere to the “No is No” protocol.

It also outlines the duties and rights of women who are victims of embarrassment or violence.

Education: MTur is actively promoting a series of courses to enhance the skills of the workforce in the sector.

In line with the principles of the initiative, topics related to mobilization will be incorporated into these educational programs to better equip service providers.

These subjects will be covered in courses, lectures, and webinars, contributing to a more comprehensive understanding of gender issues.

Data: According to the Brazilian Public Security Forum, an average of 673 women file police reports for assaults related to domestic violence daily in the country. In 2022 alone, approximately 1,400 women were killed in Brazil because of their gender, marking the highest number recorded since 2015.

See Also, 

Brazil to Make Entertainment Spaces Safe for Women

 

Soledad Quartucci | CEO/Founder, Latina Republic

Latina Republic is dedicated to promoting regional understanding through compelling narratives, articles, interviews, and reports that emanate from the heart of the Americas. Our foremost goal is to facilitate constructive dialogue by illuminating local viewpoints frequently overshadowed by mainstream media. Our mission is to equip all stakeholders with essential insights for addressing regional issues, thus empowering them in their efforts. We are committed to portraying the victories and hardships of everyday life in Latin America, while also chronicling the progression of social movements and amplifying the voices of those at the forefront of change.